Success Story: «ZARINA»
Implement a single standard of pricing and service across the entire franchise network using XRM® Loyalty
ZARINA Jewelry House is the first diamond jewelry brand of Ukraine, founded on September 28, 1998.
- Industry: trade
- Number of stores: more than 30
The need to implement a single standard for pricing and franchise coverage, including the introduction of a more efficient sales incentive system as an alternative to uncontrolled discounting, and the acquisition of tools for sales analysis.
- 01 Absence of a uniform standard of pricing policy
- 02 The need to improve the effectiveness of the sales promotion system
- 03 Uncontrolled discount system
- 04 Need for sales analysis tools
Proposed solution: System XRM® Loyalty
Integrated retail CRM solution built on the Microsoft Dynamics 365. It allows you to implement any mechanics known in the current practice of loyalty programs
What benefits did the customer get after implementing XRM® Loyalty
Moving from Discount to Personal Combined (Discount Bonus)
Implementation of categorical management
Implementation of a personalized service system without binding to the franchisor seller, for all customer segments
Getting sales analysis tools
An effective sales promotion system
Systematization of work with buyers
Within the framework of the project it was possible to build combined discount and bonus loyalty programs, to implement a system of individual customer service, to allocate priority clients and to shift the marketing focus on them.