Success Story: «Astana Motors»

Building a concept of an integrated information system for automating business processes of retail and corporate sales of cars and a complex of customer relationships

Astana Motors Kazakh Company is the first company in Kazakhstan to operate in the field of car sales and service since 1992.

Industry: Auto retail
Number of dealerships: 14

Customer problems

As a result of the diagnostics of business processes for the introduction of an automated customer relationship management system for a network of car dealerships based on Microsoft Dynamics CRM software, it was revealed:

01 Lack of a single database with complete information on the client
02 Data is scattered across multiple systems and databases
03 Duplication of processes, low efficiency and prerequisites for errors
04 Sale to the client is divided into separate branches not subject to a unified control system
05 Lack of a transparent sales funnel that is closely related to planned targets
06 Marketing, sales and service do not work as one
07 A low percentage of customers are serviced at branded service stations
08 Underdevelopment of the trade-in process
09 Lack of full commercial offer to provide the client

Result: The concept of an integrated information system

The concept of an integrated information system for automating business processes of retail and corporate sales of cars and a complex of customer relationships

What is included in the proposed concept of an integrated information system

01
Car sales and dealership management system
02
Parts Exchange
03
Contact center
04
Integration system of car manufacturers
05
BI analytics system
06
Data Warehouse System (DWH)
07
Corporate website
08
IT infrastructure of the above solutions

Customer achievements

Diagnostics of business processes. The concept of an integrated information system for automating business processes is obtained. The full scope of work was completed on time.

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