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  • Astana Motors

Success Story: «Astana Motors»

Building a concept of an integrated information system for automating business processes of retail and corporate sales of cars and a complex of customer relationships

Success Story: «Astana Motors»

Astana Motors Kazakh Company is the first company in Kazakhstan to operate in the field of car sales and service since 1992.

  • Industry: Auto retail
  • Number of dealerships: 14

Customer problems

As a result of the diagnostics of business processes for the introduction of an automated customer relationship management system for a network of car dealerships based on Microsoft Dynamics CRM software, it was revealed:

  • 01 Lack of a single database with complete information on the client
  • 02 Data is scattered across multiple systems and databases
  • 03 Duplication of processes, low efficiency and prerequisites for errors
  • 04 Sale to the client is divided into separate branches not subject to a unified control system
  • 05 Lack of a transparent sales funnel that is closely related to planned targets
  • 06 Marketing, sales and service do not work as one
  • 07 A low percentage of customers are serviced at branded service stations
  • 08 Underdevelopment of the trade-in process
  • 09 Lack of full commercial offer to provide the client
Result: The concept of an integrated information system

Result: The concept of an integrated information system

The concept of an integrated information system for automating business processes of retail and corporate sales of cars and a complex of customer relationships

What is included in the proposed concept of an integrated information system

  • 01

    Car sales and dealership management system

  • 02

    Parts Exchange

  • 03

    Contact center

  • 04

    Integration system of car manufacturers

  • 05

    BI analytics system

  • 06

    Data Warehouse System (DWH)

  • 07

    Corporate website

  • 08

    IT infrastructure of the above solutions

Customer achievements

  • Customer achievements

    Diagnostics of business processes. The concept of an integrated information system for automating business processes is obtained. The full scope of work was completed on time.

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  • Delivery
    Delivery of goods by road in Ukraine has become better thanks to the introduction of XRM® Delivery.
  • ForteBank
    One of the leading banks in Kazakhstan, in order to enter the TOP banks of the retail sector, needed a single CRM system.
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  • Donbass Arena
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  • ZARINA
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All cases

CRM and industry XRM solutions

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