Technology is a critical element of velocity growth plan

The world’s biggest restaurant chain is spending more than $300 million on Dynamic Yield Ltd.

With the new technology, McDonald’s restaurants can vary their electronic menu boards’ display of items, depending on factors such as the weather - more coffee on cold days and McFlurries on hot days, for example - and the time of day or regional preferences. The menus will also suggest add-on items to customers.

McDonald’s is expanding the role that technology will play in the company’s future “and the speed with which we’ll be able to implement our vision of creating more personalized experiences for our customers.”

Source: habr

Personal opinion:

Personalizing customer relationships becomes a prerequisite for those who want to succeed in promoting their product. Technology can help us about that.

Who is able to quickly and better than others offer the potential client the best product (personalized, customized for his personal fantasies) will win.