Solution from E-consulting for the Buslіk retail chain

Our client

"Buslik" is a children's supermarket in the territory of Belarus, where are presented all groups of goods for children under 12 years old.

The assortment of goods at the time of the start of cooperation has more than 25 thousand items and constantly updated. Throughout the network of supermarkets and branded online store regularly held promotions and sales.

Previous independent attempts to start working with the CRM-system in the form of a finished decision did not bring a result.

The situation at the start of the project

• An idle loyalty programs

• Lack of information and empty buyer profile

• Insufficient level of outgoing and incoming communication

All this for a long time did not allow to increase the level of sales across the entire chain.

The decision of the company «E-consulting»

During the implementation of work on diagnosing business processes for the retail chain "Buslik" team experts "E-consulting" developed the concept of the project, the calendar plan and the budget implementation of the project for optimization and automation.

Only qualitative work, a systematic approach to the formation and execution of tasks can allow clients to correctly plan the budget and terms of execution, to conduct a tender for the purchase of the system in order to successfully implement the project.

 The result

Thanks to the diagnostic results for Microsoft Dynamics CRM based on XRM Loyalty, the buyer's easy entry process in the loyalty program was developed.

As a result, the client was able to estimate the budget of all projects and its individual parts, the change of which is guaranteed, will lead to improvement of financial results of activity already during the first year after implementation.

Specialists of "E-consulting" have identified the risks associated with the automation of business processes in the company "Buslik", and suggested ways to solve them. As a result, it was possible to avoid errors and threats in the process of business transformation.

The concept of multichannel interaction with clients and members of the club of loyalty is developed through a single contact center, which provides the opportunity to work with clients through many channels of communication.

Forecast for the future

Professional conducted diagnostics now allows supermarkets "Buslik" to move to the solution of a complete CRM-system.

This gives an understanding that ensuring the smooth operation of a software CRM complex with full efficiency of the implementation of solutions is possible thanks to XRM Loyalty based on Microsoft Dynamics CRM from the company "E-consulting" in the future.

 "We note timely and qualitative work on the project, a systematic approach to the tasks and productive work of the project team. We recommend "E-consulting" as a responsible and reliable partner ".

S.G. Mysyachenko, Director General of "Buslik"